Are our students the customers, the product, or something else?
by Leonard Schlesinger (Babson)
Schools that identify students as customers are missing the essential reciprocal nature of the educational relationship. As someone who has spent most of his adult life running service enterprises that were truly taking care of customers, the use of that word for what is essentially a partnership relationship demeans the work that faculty do. You would not “flunk” your customer because you don’t want to make him or her unhappy.
The customer mode generally implies a transactional encounter. So, when they’re in line at the dining hall or bookstore or engaging in the administrative functions on campus, then, absolutely, students are customers.
However, what goes on in the classroom is not transactional. When they’re in the classroom, each student is a PILE—a Partner in the Learning Enterprise. A Partner in the Learning Enterprise recognizes that each of us has a set of Continue reading “Students are Not the Customers – Or the Product – But Our Partners”




Ten years ago, Barbara Ehrenreich wrote a book called Nickel and Dimed. She brought home in stark detail how hard it is for a family to break out of poverty. I recall one story about something as common as gathering the funds needed to put down a security deposit on an apartment while working a minimum wage job. First month, last month and a deposit on a $500 a month apartment while taking home $5 an hour. Do the math. One would have to save every cent you earned for 300 hours of work — seven and one-half weeks of work — to accumulate sufficient funds. Let’s go crazy and suggest your job is paying you twice that rate. It would take only a month of work while you spent absolutely no money on food, clothes or rent. Hallelujah. God forbid any one in your family needs health care, which your employer does not provide. I think Nickel and Dimed is in something like its tenth printing. It’s not a long book and it’s absolutely worth the read. 

There is little question that the shift in policy focus in this country over the past decade from access to success has been a positive development. College officials and policy makers at both the federal and state levels now recognize that it is not enough to measure the scope of higher education just in terms of how many students enroll; if we as a nation are to remain globally competitive, it is also critical to ensure that more students actually complete their program and attain a degree. 
In her essay,